General Manager



We were recommended to the client by a Non-Executive we had previously supported and, in collaboration with the CEO, were instructed to source a candidate with a strong food technology background and proven sales experience.

As well as delivering the businesses growth plans, they also required a calm and collaborative leader who could build high-performing teams from the ground up.

The market itself was relatively new and therefore specific experience and a ‘track record’ was not something readily available.

Therefore, we advised on targeting a suitable candidate with full P&L and executive experience, alongside knowledge of the industry.

The search itself was made increasingly difficult due the role’s location in the UK, coupled with the fact that the client preferred a locally based candidate.


As a result of the clients requirement, we began by executing an extensive ‘deep dive’ headhunt into the location, further complimented with a full UK headhunt to ensure all avenues were explored.

Initially targeting food technology, we spoke to a number of executives from across our network, which confirmed the target profile to be too niche to find a suitable person in the food industry.

In partnership with the client, we quickly evolved our targeting to identify candidates with a strong background in technology rather than food.

This led to us doubling down on specific skillsets that included mixed operations, R&D, and a sales background.


The successful candidate was sourced from the agricultural automotive sector and demonstrated ability and a thorough understanding of all key competencies the role required.

In addition to this, their location was within just five miles of where the role would be based, completing another critical area of the brief.

Furthermore, they had demonstrable experience operating at the level sought by the client, with a proven sales background, as well as the personal qualities and experience to lead not only sales, but all functions of the business.


Shortly upon accepting the position, the candidate utilised their network to grow sales organically.

Since placement they have also utilised their technology understanding to further develop the product range and additional capabilities in the market.

The General Manager has already begun to company sales and headcount with support from our dedicated Food practice.