Director of Marketing- EMEA

Director of Marketing – EMEA

Do you want to work with a well-established US toy brand?

Macgregor Black are partnering with a well-established US toy brand on the search for a Director of Marketing- EMEA. This is a permanent role based in London, UK.  

As the Director of Marketing-EMEA, you will serve as the senior strategic lead for aligning European market needs with global brand planning and execution. This role is responsible for driving the regional brand narrative, supporting commercial objectives, and ensuring that marketing efforts are both locally relevant and globally aligned. Operating across both owned offices and distribution partners throughout Europe, the Director will play a pivotal role in driving brand growth, visibility, and market share.

Key Responsibilities:

• Act as the senior European representative in global brand and product planning forums, ensuring regional needs are embedded in strategic decision-making.
• Identify commercial gaps, market trends, and growth opportunities across diverse European territories to inform global line and brand strategy.
• Collaborate with European sales, licensing, and marketing leaders to consolidate market intelligence and ensure regional alignment.
• Develop and deliver high-level marketing presentations using a combination of market insights, sales data, and consumer research.
• Represent the European region in strategic discussions with licensors, retailers, and global executive teams.
• Serve as the primary European liaison for Disney and other key licensors, managing brand planning, marketing strategy, and retail initiatives.
• Build strong, collaborative relationships with licensing partners to ensure timely communication, approvals, and alignment throughout product and marketing cycles.

What We’re Looking For:

• Extensive experience across European markets, with a strong grasp of local retail, media, and cultural nuances.
• A track record of working directly with Disney or similar tier-one licensors, with deep knowledge of their brand management frameworks and expectations.
• The ability to influence globally and lead regionally, balancing strategic input with hands-on execution.
• Strong commercial acumen and a clear understanding of how brand strategy impacts sales and retail performance.
• Exceptional communication and presentation skills, with the confidence to represent the region in senior-level meetings.
• A collaborative mindset, working seamlessly with internal teams, licensors, agencies, and distribution partners.

Competitive salary + benefits.

Please contact Luke Boyle for more information today.