GM Japan

General Manager – Sporting Goods | Tokyo

Have you built, scaled and won in Direct to Consumer within Japan?

Can you own a P&L end-to-end, from marketing spend down to bottom-line growth, and back yourself under pressure?

Are you the kind of leader who’s equally comfortable in a boardroom negotiation and rolling up your sleeves with an agency partner?

We’re partnering with a category leading brand with a unique sports & lifestyle product, on the search for a General Manager to lead their business across Japan. Since entering the market in 2008, the brand has become synonymous with balance, movement and innovation — and with a strong new product line now launching, this is a genuine growth mandate, not a caretaker role.

Based in Tokyo, you’ll inherit an established business and take full ownership of the Japan P&L, driving omni-channel performance with a clear DTC focus.

What you’ll be doing

· Owning total business growth across Japan — DTC, retail and B2B

· Steering marketing campaigns with a sharp eye on ROI and efficiency

· Mastering the full B2C conversion funnel alongside the B2B sales cycle

· Protecting a consistent, compelling brand identity across every touchpoint

· Managing key external partners as the face of the business in Japan

· Leading agencies, freelancers and outside partners with a hands-on, get-it-done mentality

· Working closely with Sales, E-Commerce, Operations and senior Management

What we’re looking for

· A proven track record managing a commercial P&L in the Japanese market

· Sharp analytical instincts, strong execution, and comfort making calls under uncertainty

· Deep fluency in KPIs, budgets and the commercial levers that move a business

· A self-starter mentality — someone who prioritises, tests and implements without waiting to be told

· Fluent Japanese and English, written and spoken, are essential; further languages are a bonus

· Brand, trade marketing, PR, retail activation or events experience is a strong plus

· Prior exposure to sales and distribution across wider Asia is welcome but not essential

For more information, please contact michael.heap@macgregorblack.com