Head of International Sales & GTR (Europe)

Head of International Sales & GTR (Europe) 

• Do you have strong experience managing international distributors across Europe within Wine & Spirits?
• Have you operated within premium or luxury drinks, driving growth across multiple markets?
• Ready to lead international expansion while managing Global Travel Retail across Europe?

MacGregor Black is partnering with a leading Premium Wine & Spirits brand owner on the search for a Head of International Sales & GTR (Europe), ideally based in London.

This is a senior leadership role responsible for driving performance across European markets and Global Travel Retail. You will lead distributor relationships, manage a small in-market team, and deliver a clear strategy to accelerate growth across both Wine and Spirits categories.

The business has an established international footprint and is now looking for a commercially driven leader to build on this momentum, strengthening partnerships, unlocking new opportunities, and delivering long-term, sustainable growth.

Key Responsibilities

• Lead international commercial strategy across key European markets and Global Travel Retail
• Manage and develop distributor partnerships, ensuring alignment and strong in-market execution
• Drive performance across both Wine and Spirits portfolios, maintaining premium positioning
• Deliver annual budgets, forecasting, and commercial targets across international markets
• Lead, coach, and develop a small team based across key territories
• Identify new market opportunities and routes to growth across Europe
• Collaborate closely with internal teams across marketing, supply chain, and finance
• Monitor market trends, competitor activity, and customer insights to inform strategy
• Maintain a strong presence in market, with regular international travel required

Qualifications and Experience

• Proven experience in international sales within Wine & Spirits or premium beverage
• Strong track record managing European distributor networks
• Experience across both Wine and Spirits categories preferred
• Background working with premium or luxury brands
• Experience managing and developing teams across multiple markets
• Strong commercial acumen with the ability to drive growth across complex regions
• Additional language skills, particularly French, highly advantageous
• Comfortable with a high level of international travel

Salary & Benefits

• Base salary up to £110,000
• Performance-related bonus
• Comprehensive benefits package including private healthcare, pension, and product allowance
• Opportunity to play a key leadership role within a globally recognised premium brand

Interested in learning more?

Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.