Marketing Manager

Can you blend creativity & strategy to develop innovative marketing campaigns that capture a fashion-forward consumer?
Do you Excel at forging partnerships to elevate brand visibility within the luxury lifestyle community?
Are you passionate about creating immersive brand experiences that seamlessly integrate Mixology, Fragrance & Fashion?

MacGregor Black are partnering with a Premium Beverage producer on the search for a Marketing Manager. This is a perm role based in London.

As the Marketing Manager, you will lead the development and execution of strategic marketing initiatives to elevate the brand and drive consumer engagement. Working closely with cross-functional teams, you will leverage the brand’s unique positioning at the intersection of luxury and fashion to create impactful marketing campaigns and experiences that resonate with their target audience.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to elevate brand awareness and drive sales of our luxury gin product.
  • Collaborate with internal teams and external partners to create compelling content and experiences that showcase the unique qualities of our brand and product.
  • Identify and cultivate partnerships with fashion influencers, designers, and tastemakers to amplify our brand’s presence in the fashion community.
  • Plan and execute experiential marketing events and activations that combine elements of fragrance, mixology, and fashion to create memorable experiences for consumers.
  • Analyse market trends and consumer insights to identify opportunities for innovation and growth within the luxury beverage market.
  • Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies and drive ROI.

What are we looking for?

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in a similar role, with a strong track record of success in developing and executing marketing strategies within the luxury or fashion industry.
  • Deep understanding of luxury consumer behaviour and market trends, with a passion for creating innovative and impactful marketing campaigns.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
  • Strong analytical skills and the ability to interpret data to drive informed decision-making.
  • Creative thinking and a passion for pushing the boundaries of traditional marketing to create memorable brand experiences.

If you’re a strategic thinker with a passion for luxury and a desire to make a meaningful impact in the world of fashion and beverage, we want to hear from you!

Salary – Up to £60k + benefits

Please contact Kieron Hall today for further information.

Country:
United Kingdom
City:
London
Kieron Hall

Kieron Hall

Recruitment Consultant

Phone +44 3309 952 283

Envelope Email

Please contact Kieron Hall today for further information

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