Senior CRM Manager

CRM Senior Manager

Are you able to leverage data-driven insights to develop highly targeted marketing campaigns and personalized customer experiences?

Do you proven track record of driving significant increases in customer retention and lifetime value through strategic CRM implementation and optimization?

Are you adept at collaborating with stakeholders at all levels to align CRM strategies with organizational goals?

MacGregor Black is currently partnering with a Leading Consumer Goods business, on the search for a Senior CRM Manager. This is a permanent role based in Amsterdam, The Netherlands.

As the Senior Manager, CRM & Loyalty you will be data-driven thinker. You will work with the Senior Director, Digital Marketing to focus on maximizing the businesses relationship with their customers, creating data-driven opportunities across all channels and touchpoints. Your goal will be to foster customer loyalty, retention, and acquisition through meticulous analysis and innovative CRM tactics. By managing our CRM platforms and mining customer insights, you will play a pivotal role in driving personalized and engaging experiences to really drive the long-term success on a global level.

Key Responsibilities:

  • Lead the CRM strategy across wholesale, e-retailers, and e-commerce. Create weekly and monthly customer reports to help measure success of strategy and give insight into customers.
  • Create clientele strategy and partner with core stakeholders to create tools to enable additional high touch opportunities.
  • Oversee the European and Global CRM strategy collaborating with cross-functional teams to define the full consumer journey and to deliver a 360-strategy focused on performance effectiveness and brand elevation across email touchpoints.
  • Manage CRM data architecture and partner cross-functionally with Regional Sales/Marketing, Digital Marketing and Ecommerce teams to build, maintain and optimize all CRM data pipelines.
  • Continuously monitor CRM data hygiene inputs from data warehouse/data sharing tools and outputs to end users, ensuring fluctuations do not fall outside of standard deviations.
  • Own data activation roadmap and requirements to advance real-time, cross-channel and personalisation use cases.
  • Support team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns.
  • Employ data-driven insights and an iterative approach to optimize campaign builds, content modules, segmentation, and testing constructs.
  • Develop an end-to-end loyalty program to drive CLTV and retention rate through a series of consumer facing tactics and on-brand value propositions.
  • Work cross functionally with all leaders to develop an in-depth understanding of the customer journey at Stokke and identify churn behaviours that allow for us to implement strategies to maximize customer retention.
  • Own the budget forecast on a yearly, quarterly, and monthly basis in-line business objectives and clear CRM milestones.
  • Provide Sr. Leadership Team & DTC business partners with insights on the health of our customer base by using advanced analytical techniques and making recommendations for optimizations to assist with revenue and conversion goals.
  • Responsible in driving the partnership with Salesforce and agency to define clear goals, operational excellence, and innovation.
  • Participate, lead and drive key milestone projects related to strategic impact and provide inputs for key presentations.
  • Develop, lead, and cultivate a direct team of CRM experts.
What are we looking for:

  • 7-10 years of experience in working in a fast-paced environment and with tech teams
  • Advanced knowledge of CRM and Loyalty with proven results of using it to drive business growth and insights.
  • Result and data-driven, creative eye, detail-oriented, combined with the ability to multi-task and manage several projects simultaneously.
  • Pro-active, self-starter mentality with the ability to think strategically.
  • Advanced knowledge Salesforce Marketing cloud.
  • Must have previous experience with an ESP, CDP, or CRM marketing automation software.
  • Previous experience of working in an eCommerce brand in a Digital, CRM or marketing function
  • Able to adjust to and lead change.
  • Able to communicate with and adjust to diverse audiences.
  • An understanding of the digital landscape, channels and how to use them to target and engage customers effectively.
  • Highly analytical and able to translate business questions and challenges into actionable & measurable solutions.
  • Previous experience of mapping customer journeys and enhancing/ rationalising touchpoints.
  • Good understanding of web analytics, KPI dashboards and customer databases
  • Business fluent communication skills in written and spoken English.
  • Experienced in working in interdisciplinary and multi-cultural teams

Competitive salary + benefits.

Please contact Dan Hookway today for more information.

Daniel Hookway

Daniel Hookway

Recruitment Consultant

Phone +44 1134 470 783

Envelope Email

Please contact Daniel Hookway today for further information

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