Head of Ecommerce

Head of Ecommerce

Do you have experience in traffic acquisition?
Have you worked in the consumer sector?
Do you excel in an entrepreneurial environment?

MacGregor Black are partnering with a leading consumer brand, on the search for a Head of Ecommerce, based in Stockholm. This will be a pivotal role in enhancing website traffic, improving conversion rates, and driving online sales.

Key Responsibilities

  • Drive the overall business blending ability to monitor and evolve main KPIs with agility to act on commercial opportiunities.
  • Align overall direction for traffic acquisition across the funnel.
  • Define and ensure execution of lower funnel initiatives to optimize traffic growth and provide KPIs to management on a regular basis via relevant dashboards.
  • Set direction and ensure implementation of paid search, display and affiliate strategies on relevant search platforms, across selected sites and with chosen partners.
  • Direct and oversee SEO implementation across content and create transparency on performance.
  • Identify CX tactics to improve conversation rate and basket size and optimize them through A/B testing.
  • Optimize check-out and payment options when relevant also according to national needs and requirements.
  • Ensure creative briefs to graphic designers and copywriters to create high-quality, effective creative assets.
  • Advise on personalized targeting and content when relevant and possible.
  • Lead and analyze A/B testing to optimize engagement.

What are we looking for?

  • 6-10+ years of experience in senior e-commerce role within branded consumer goods.
  • Hands on experience from a broad set of e-commerce disciplines like traffic acquisition, site optimization, customer retention and operations.
  • A creative and commercial drive for growing a brand within an “invest – return” / KPI mindset.
  • Strong strategic thinking and planning skills combined with a superior “get things done” attitude.
  • Ability to mobilize enthusiasm and resources in a matrix organization through interpersonal capabilities and communication skills.
  • Ability to lead and manage a team.

Please contact Qasim Khan for further information.

Country:
Sweden
City:
?
Qasim Khan

Qasim Khan

Recruitment Consultant

Phone +44 191 250 8668

Envelope Email

Please contact Qasim Khan today for further information

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