Product Manager

Can you manage large numbers of SKUs within multiple brands?

Are you passionate about connecting product to consumers and have strong commercial acumen?

Would you like to work for a major arts and crafts brand?

MacGregor Black is currently working with a leading premium arts and crafts brand, on the search for a passionate and analytical Product Manager. This is a permanent role with hybrid working opportunities, based in London.

As the product manager, you champion the voice of the consumer internally to assist in further establishing the brands proposition globally as a trusted brand of choice.

Key Responsibilities

  • Becoming an expert in the category and bringing relevant information and support to the international executive team.
  • Developing product, packaging, point of sale material and samples to support sales and differentiate products in each market served.
  • Developing and orchestrating the roll out of promotional campaigns to grow sales and market share, ensuring that they are consistent with product line strategy.
  • Monitoring and evaluating competitor activity to identify gaps and opportunities for growth.
  • Forecasting.
  • Providing input and execute agreed market strategies.
  • Developing product pricing and positioning strategies.
  • Improving category performance and grow market share by implementing performance review.
  • Working closely with all teams to provide training and support for digital activities. You are responsible for the visibility of your products offline and online.
  • Working closely with the sales team to develop business globally.
  • Feeding the marketing and sales team with local information from markets, competition, promotion, prices, possible needs.
  • Working cross-functionally, liaising with sales, trade marketing executives, communication managers, customer service, supply chain, procurement, logistics and production teams.
  • Creating buy-in for the product vision both internally and with key external partners.
  • Working with strategic partners to optimise their product offering.
  • Elaborating market, segment, account / customer analysis and evaluation. Understanding market conditions to assess opportunities for growth.
  • Reviewing strategy and initiatives to ensure planned results are being delivered.
  • Setting up products and maintaining system up to date.
  • Working closely with key stakeholders (designers, agencies, other teams…) to ensure delivery of aligned and clear plans and assets for sales teams to be able to execute seamlessly.
  • Creating sales tools and sales presentations and communicating them to the market.
  • Creating merchandising solutions adapted to markets.
  • Meeting customers and delivering impactful insight & analysis
  • Attending shows in the UK and abroad.

What are we looking for?

  • + years product marketing experience
  • Experience working with premium consumer products
  • Proven track record in launching a new product to market, ideally for a brand into a new product category
  • Strong analytical skills with an ability to pull data for key insights
  • Strong people management skills
  • Self-starter, autonomous, resilient
  • Confident decision-making ability
  • Passion for quality product
  • Experience in managing large numbers of SKUs in multiple brands
United Kingdom
Lewis Millican

Lewis Millican

Recruitment Consultant

Phone +44 191 250 8276

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